MANIK SENANAYAKE

MBA(UK), BSc Econ (USA) Yoga Master Cert. (India), NLP Certified Practitioner, Level 3 Dip. Sports ,
Psychology (Gibraltar), CIM Prof.Dip. (UK), Assessor sustainable Green Energy (Aus)

Background

Marketer and a Brand Specialist by profession turned Life Coach, Motivational Speaker, Corporate Trainer, NLP Practitioner, Cert. Yoga Master and Accredited Level 3 Consultant - Sports Psychology. He is the founder of LIFEWORKS & CHOICE Ltd, a company engaging in motivational speaking, life coaching, corporate training , sports psychology consultancy and NLP (Neuro Linguistic Programming) based behavioral solutions.

Corporate experience

Over 27 years of corporate experience managing several global brands holding global number one share in their respective categories. Mortein (World leader Household care) Milo (chocolate/malt beverage), Dettol (world leader in antiseptics/personal care) Walmart (world leader in retail supermarketing). Organizational formats worked include from single ownership to state owned entities, blue-chip conglomerates and Forbes’s Fortune 500 listed global players such as

Insurance & Banking

Rank 27

Food & Beverages

Rank 1

Banking

Rank 9

FMCG

Rank 53

Telecommunication

Rank 7

Retail

Rank 1

Telecommunication

Rank 42

Geographic market exposure

Sri Lanka, USA, Australia, India

Multi Industry exposure

Banking, Insurance, FMCG, Telecommunication, Finance Leasing, Energy, Marine Service, Garments and Retail.

Other interest

Ardent advocate of green energy, worked as a certified assessor for the government of NSW, Australia. Further Manik has served as an Immigration affairs facilitator in Canberra facilitating refugee settlement programs under Rudd and Gillard Governments. Under the Department of Immigration & Citizenship rendered services as a Level 2 certified Interpreter facilitating dialog in Australian judicial court system and off-site refugee detention camps. Other interests include sharing of knowledge as an economics, micro-finance marketing lecturer and brand consultant. Further a qualified driving instructor licensed under Transport Roads & Maritime Services NSW, Australia

Corporate Exposure

Banking & Finance

  • HSBC / Sri Lanka - Marketing Head Personal Banking
    [ Assets & Liabilities]
  • Nations Trust Bank/American Express - Sri Lanka - Senior Manager Marketing & Corporate Communication
  • MCSL Finance Services Ltd (Head – Marketing & Business Development)/ BOC & MBSL Merchant bank Finance PLC

FMCG

  • Reckitt Benckiser Limited/ Sri Lanka -
    Brand Category Head
  • Nestle/ Sri Lanka - Senior Brand Manager
  • Lanka Canneries MD/ Sri Lanka - Head/ Consultant - Marketing & Channel Development

Insurance

  • ING Insurance/ Australia - Senior Manager Marketing –Campaign Strategy & Acquisition

Telecommunication

  • Optus / Australia - Senior Manager Broadband & Re-Connect & Save
  • Vodafone- Business Associate/Sydney Australia - Business

Retail & Other

  • Walmart Inc. / USA - Logistics/ flow-walker
  • Laugfs Lanka Private limited - Head of Marketing & Channels
  • Hayleys ADC Textiles Limited- Marketing Executive – Merchandizing & Marketing

Garments

  • Hayley MGT Knitting – Marketing Executive

Energy/Shipping

  • Pioneer Bunker Services Limited/ EastWest Offshore Marine Services - Head – Business Development – Marine Service/ Bunkering

Entrepreneurial Experience

Entrepreneurial Experience

  • Department of the Environment, Water, Heritage and the Arts / State of NSW Australia Government Certified Home Sustainability Assessor
  • Department of Immigration & Citizenship/ Canberra, Australia -Level.2 Professional Interpreter
  • Authorized Vodafone Business Partner / NSW, Sydney region Australia

Corporate Structures/ Formats

Corporate Structures/ Formats

  • Single Owner, Local Blue-Chip Firms, State/Government, Multinationals/Forbes Fortune ranked companies

Markets worked

Markets worked

  • Sri Lanka, USA, Australia, India (Brief)

Qualification

Qualification

  • Masters of Business Administration (MBA) Degree UNIVERSITY OF LINCOLN U.K
  • Bachelor of Science in Bus. Admin Degree, Econ. OKLAHOMA STATE UNIVERSITY U.S.A
  • Yoga Master Certification (Rishikesh,India)
  • CPD Accredited Level 3 Diploma in Sports Psychology (Gibraltar)
  • Charted Institute of Marketing (CIM) Diploma, UK- Professional Diploma in Marketing
  • Certified Practitioner in NLP (Neuro-Linguistic Programming)
  • Certified Home Sustainability Assessor, Australia